Partnership
Own the Next Decade
of Your City's Education.
Four proven brands, one system — and a partner network that started exactly where you are now.
At a Glance
The OpenKids partnership licenses four proven Singapore education brands as one system. Operating partners average 120 to 500+ students within 36 months, turn cash-flow positive in under six months, and reach S$1.0–1.2M stabilised annual revenue per centre across six revenue streams, with territory protection at every tier.
01 / The Market
Three Forces.
All Pointing the Same Direction.
Low capital. High LTV. Recession-resistance. Few categories deliver all three at once.
$10T
Global education market by 2030 · HolonIQ
16.9%
APAC EdTech CAGR — fastest worldwide
$2.56T
APAC — the largest education market
01
The AI Skills Gap
Automation will displace 85 million jobs and create 97 million new ones — all demanding creativity and digital fluency public schooling doesn't teach.
02
Asia's Middle-Class Surge
Southeast Asia's middle class passes 400 million by 2030. Their first discretionary dollar goes to their children's education.
03
Admissions Warfare
Top-30 university acceptance rates have fallen below 5%. Families pay a premium for measurable outcomes, starting in primary school.
02 / The Category
The Category Parents Cut Last.
| Sector | Recession Risk | Retention | Pricing Power |
|---|---|---|---|
| F&B franchise | High | Low · transactional | Constrained |
| Retail franchise | Medium | Low–medium | Market-driven |
| Fitness & wellness | Medium | Medium · habit | Moderate |
| Education | Very low | Very high · 9-yr avg | Strong |
03 / The Difference
Why Most Education Franchises
Fail to Compound.
Typical Franchise
The OpenKids System
Curriculum
One subject, one narrow market
Four-brand ecosystem, ages 3–24
Student lifetime
1–3 years, then they outgrow you
7–10 years — they never outgrow you
Revenue ceiling
Full classes = capped revenue
Six revenue streams per centre
Differentiation
Competing on price
Four trusted brands proven in Singapore
Technology
None, or bolted on
Full AI stack: MagiBox, MagiDesk, AI Agent
Expansion
Hard to open a second centre
Designed to replicate, sub-licensing at Master tier

“The Outcome Is a Ten-Year Learning Journey.”
04 / The Math
One Centre,
By the Numbers.
Based on operating partner averages across our network — not projections.
Get the Full Model on Your Call120→500+
Students from launch to full capacity
<6 mo
Time to positive monthly cash flow
S$1.0–1.2M
Stabilised annual revenue per centre
6
Revenue streams per centre
05 / The Curve
From Opening Day to Full Capacity — Thirty-Six Months.
Average enrolment across operating partners. Cash flow typically turns positive within six months.
M6
60
students
M12
120
students
M18
220
students
M24
320
students
M30
430
students
M36
500
students
06 / Six Streams
Full Classes Are Not the Ceiling.
Every centre has six revenue streams. Once enrolment stabilises, the other five keep compounding.
01
Tuition & Programmes
The core: term enrolments across four brands.
02
AI Platform
MagiBox learning subscriptions on top of class fees.
03
Camps & Study Tours
Holiday intensives and international tours.
04
Competitions
VEX events, art awards and training camps.
05
Admissions Services
Portfolio and university consulting via GaiaX.
06
Learning Materials & Merchandise
Materials, kits and branded merchandise.
Numbers make sense so far? Get yours confirmed.
Request a Discovery Call
“Real Centres. Real High Streets.”
07 / Three Ways In
One Proven System.
Three Ways to Join.
Entry
Launchpad
- 2 TAFA brands
- 500+ students
- 3 km protection
- MagiBox + CRM
- Marketing & ops support
Growth
Accelerator
- All 4 brands
- 800+ students
- Exclusive licence
- Full AI suite
- All 6 revenue streams
- Second-centre rights
Regional
Master Partner
- All 4 brands
- Uncapped
- Country / region
- Sub-licensing rights
- Royalties on network
- C-suite advisory
Investment levels confirmed on your discovery call
08 / The Right Fit
We Select Partners
as Carefully as We Select Teachers.
01
Mission-Driven Builders
You want to build something your city keeps for decades.
02
System Executors
You respect a proven playbook and run it with discipline.
03
No Teaching Degree Needed
More of our partners come from finance and engineering than from classrooms.
This Is Not For
- Seeking passive income with no involvement
- Expecting returns without following the system
- Unable to commit to the first-year build
I came from finance, not education. Ten days at HQ and the playbook did the rest — we opened full.
Families here were flying to Singapore for this. Now Singapore comes to them.
Not Ready for a Call?
Take the Partner Overview With You.
Three pages: the four-brand model, the unit economics and the path to opening day — the same overview we walk through on a discovery call.
09 / The Path
Eight Steps.
Open in as Little as Six Weeks.
01
Apply
Submit your application. Reviewed within 5 business days.
02
Discovery Call
60 minutes with a regional partnership director.
03
Site Visit
Tour operating centres in Singapore or Malaysia.
04
Letter of Intent
Reserve your territory.
05
Site Selection
Location analysis and lease guidance, 4–8 weeks.
06
Agreement
Sign the partnership agreement.
07
Pre-Opening
Fit-out, training, certification and marketing, 6–12 weeks.
08
Opening Day
Doors open — as fast as six weeks from signing.
10 / Never Alone
You Bring the Market.
We Bring Everything Else.
01
Site & Setup
Location analysis, lease negotiation, layout design and brand fit-out standards.
02
Partner Training
Ten-day HQ immersion, full curriculum certification and teacher-hiring playbooks.
03
Grand Opening
Pre-launch enrolment campaigns, opening playbook and ready-to-post media kits.
04
Growth Engine
MagiBox teaching system, CRM, managed digital ads and monthly content calendars.

“Ten Days at HQ Before You Open.”
11 / Questions
Asked by Every Partner
Before They Signed.
Reviewed within 5 business days · Strictly confidential · No commitment.
What is OpenKids?
OpenKids is a Singapore-headquartered children's education platform operated by OpenKids International under TAFA Group. It unites four specialist brands — TreeArt (creative arts), Futurum Academy (STEAM and coding), AK Robotics (competition robotics) and GaiaX (global admissions) — on one in-house AI teaching stack, serving children from age 3 to 24 across 12 markets on three continents.
Is OpenKids a franchise, a licence or an education partnership?
OpenKids runs a tiered partnership system rather than a single off-the-shelf franchise. Partners are licensed to operate the brands, curriculum and technology at one of three tiers — Launchpad, Accelerator or Master Partner — each with its own territory, brand count and support scope. The exact legal structure and terms for your market are confirmed in writing during discovery.
Who owns and operates OpenKids?
OpenKids is operated by OpenKids International, the education platform of TAFA Group, headquartered in Singapore. The group runs its own direct campuses across Singapore alongside its partner network — so every playbook handed to partners has been proven in directly operated centres first.
Which education brands are included in a partnership?
Four teaching brands: TreeArt (creative arts, ages 3–16), Futurum Academy (STEAM, coding and AI, ages 4–16), AK Robotics (VEX competition robotics, ages 10–24) and GaiaX (global university admissions, ages 10–24) — plus the in-house technology stack of MagiBox teaching system, MagiDesk teacher console and CRM. Launchpad partners start with two brands; Accelerator and Master Partner tiers carry all four.
Do I need an education background?
No. Most of our partners come from finance, engineering or business. You bring market understanding and commitment — we bring curriculum, training, technology and brand.
How much is the investment?
Investment levels vary by country, location and tier, and are confirmed on your discovery call. Every figure is documented before you sign anything.
How fast can I open?
The average is four to six months from agreement to opening day; the fastest partners have opened in six weeks after signing.
Is my territory protected?
Yes. Every tier includes territory protection, from a 3 km radius at Launchpad to exclusive country rights at Master Partner level.
What ongoing support do I get?
Training, curriculum updates, competition access, managed marketing and the MagiBox + CRM platform — for the life of the partnership.
Do I have to run the centre myself?
You need a committed operator — you or a general manager you trust. Year one is a build; plan to stay close to it.
Can I open more than one centre?
Yes. Accelerator partners hold second-centre rights in their territory; Master Partners operate multi-centre networks with sub-licensing.
What language is the curriculum in?
English first, with bilingual delivery where your market needs it. All materials, training and the platform are delivered in English.
What territories are currently available?
Availability changes as territories are signed, so the live map on our Global page is the source of truth. As of mid-2026, recruitment is open in Malaysia, Thailand, Indonesia and the United States, among other markets. Each protected territory is granted to one partner only, so open cities are confirmed on your discovery call.
What is included in the initial investment?
The initial package covers partner and teacher training — including ten days of immersive training at Singapore HQ — full curriculum licensing and certification, the MagiBox + CRM technology stack, site-selection and fit-out standards, and pre-opening marketing. Exact amounts vary by market and tier, and every figure is confirmed in writing before you sign.
How are the revenue figures calculated?
Figures such as S$1.0–1.2M mature-centre annual revenue and the 120-to-500-student ramp are averages self-reported by operating partners across the network. They are unaudited, and no individual result is guaranteed. Before signing, you receive the underlying assumptions in writing and can verify them directly during due diligence.
What local licences are required to open a centre?
Requirements differ by country. In Malaysia, for example, an enrichment centre typically needs company incorporation, registration with the local education authorities, premises and signage licences from the local council, and fire-safety approval. HQ provides a country-specific licensing checklist and walks you through it during setup — operational guidance, not legal advice.
12 / The First Call
Every Centre Started
With This Form.
Sixty minutes with a regional partnership director. Investment figures, your market, your questions — everything on the table.
